Show me the actual task
The last request, order, lead, or incident tells us more than a generic description of the problem.
Adam Dinaully · Founder of Odyssey Apex
United States Navy veteran
Veteran founded.
Built to
follow through.
I’m Adam Dinaully. Navy veteran, husband, father, and the person building Odyssey Apex.
I’ve worked in the Navy, transportation, customer operations, and sales. I know what it feels like to be responsible for the result while the information you need is scattered across five places. That’s the problem I build systems to fix.
The path here
Service came first.
The standards stayed.
I served in the United States Navy from October 2010 to September 2014, working in logistics operations in Sigonella, Sicily. My responsibilities included hazardous materials, inventory, operational records, equipment readiness, and coordinating a team. Keeping the records right and the team ready was part of the job.
After the Navy, I moved into transportation operations, dispatch, and account management at Bulk Transportation and Auto Global Transport. Customers, carriers, dealerships, and corporate fleets all needed the right information at the right time. I worked on onboarding and the day to day coordination that keeps those relationships moving.
I later worked in customer operations and sales at San Gabriel Country Club, Wedbush, Sense, Brinks Home, Paychex, and Skyborne. That meant organizing customer information, building a followup process, tracking performance, and making sure a lead or account did not disappear between people.
At Skyborne, I established lead to enrollment performance tracking and improved pipeline conversion by 15%. At Brinks Home, systematic followup and referral development grew referral business by 40%. At Sense, coordinated outreach helped increase qualified demo bookings by 45%.
I founded Odyssey Apex in 2024 and built its first software product around roofing money. Owners had invoices in QuickBooks, job information somewhere else, and claim documents in another place. Putting those records together made the next financial decision clearer.
Today, Odyssey Apex helps businesses connect the systems they already use and build the processes around them. Our work includes property management operating systems, online shops with inventory, sales workflows, website conversations, safety records, and transportation systems.
At home, I’m a husband and father. I don’t think building a business should mean spending every evening tracking down an update somebody else already has. I want the systems I build to make the working day clearer for the people who depend on them.
See the companies and systems work →The standards behind the work
Clear ownership.
Useful systems.
Follow through.
Respect the people doing it
The process has to work for the team that will own it after the build.
Use what already works
We connect existing tools and define where a new component is needed.
Show the difference
Agree on the result, test the work, and give the team clear instructions.
LET'S START WITH YOUR BUSINESS